"Whatever you do, do it well and do it with passion" (Estée Lauder)

The story

AERIN is a global luxury lifestyle brand inspired by the signature style of its founder, Aerin Lauder. Based on Aerin’s premise that living beautifully should be effortless, the eponymous brand develops curated collections of beauty, fashion and home décor as an haute one-stop shop of wonderful design. The result is a sophisticated alchemy whose constituent parts work seamlessly together to be both comfortable and luxurious.

The brand

Aerin walks in the graceful footsteps of her famous grandmother - beauty entrepreneur Estée Lauder - who launched the first American beauty brand ever helmed by a woman. Just as Estée Lauder focused on ease and elegance, Aerin now delivers a brand based on storytelling, heritage, and an easy-going style.

The legacy

Beauty may be Aerin’s heritage, but home is her passion. Lauder’s homeware collection owes much to the style of her own homes: clean and simple but very naturally feminine. Luxurious materials - from marble and agate to porcelain and brass – abound, and accents of gold define the delicate aesthetic of subtle glamor and ageless quality. Classic, but always with a modern point of view, every AERIN piece is created to make life more beautiful, with a sense of ease and refinement.

The craft

Lauder learned the value of tradition while working at the family company, and now brings the same ethos to AERIN, creating a brand that combines her knowledge of the family’s iconic cosmetics business with her passion for other expressions of beauty. Heritage and tradition still run through the AERIN brand like a golden thread. Each detail in the line has a history; each fragrance conjures the story of a destination; each candle is wrapped in the works of watercolor artists and the signature gold touches conjure the spirit of Estée herself.

Amerifine adores

AERIN has created a warm and timeless sense of style that elegantly blends the traditional with the modern, a nod to heritage with a playful spirit. At AERIN, the legacy of the Lauder family; the graceful heart of American beauty, shines on brilliantly.